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Send your journeys answers directly into Google Analytics, e.g. what is the AOV of users looking for Organic products?
Send preezie answers to your ad retargeting platofmrplatform, e.g. create an audience based on all users who are buying a gift for their partner
Analyse which preezie trigger captures the most new user email addresses, e.g. report by trigger count of new user email submits
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Tag Manager Method | Event naming | Details |
|---|---|---|
Google Tag Manager |
| Available as Data Layer Variables in GTM |
Tealium OR custom JavaScript | Custom via: | |
Adobe Tag Manager (using Google Extension) |
(using |
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Event name | When it’s fired | Event details |
|---|---|---|
preezie.load | upon journey load | |
preezie.click | upon each answer click | |
preezie.completed | upon finishing the journey | |
preezie.results | upon seeing product results | |
preezie result click.resultclick | upon clicking a product result | |
preezie.email | upon submitting an email | |
preezie.addtocart | upon clicking add to cart button | |
preezie.addalltocart | upon clicking add all to cart button |
🎫 Event details
| Anchor | ||||
|---|---|---|---|---|
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Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered, possible values are |
preezie.page |
| the page url the journey was triggered on |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow / preeze.selector |
| the name of the journey loaded |
preezie.workflowId / preezie.selectorId |
| the id of the journey loaded |
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Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.answer |
| the question number and answer to the question |
preezie.duration |
| how many seconds the user took to answer the question |
preezie.question |
| the question number and the full question text |
preezie.ref |
| the question short name |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow / preeze.selector |
| the name of the journey loaded |
preezie.workflowId / preezie.selectorId |
| the id of the journey loaded |
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Data variable | example | Description |
|---|---|---|
preezie.product (array) | the name of the arrray array containing all product results. | |
unique |
| the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes |
name |
| the name of the product shown |
position |
| the product’s rank in the preezie results |
price |
| the price of the product |
+ any field attribute with Appears in Stats set to True in Admin > Database > Product attributes   |
| These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length |
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey completed |
preezie.workflowId |
| the id of the journey completed |
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Data variable | example | Description |
|---|---|---|
preezie.product (object) | the name of the arrray object containing all product results. | |
unique |
| the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes |
name |
| the name of the product shown |
position |
| the product’s rank in the preezie results |
price |
| the price of the product |
url |
| the url of the product clicked |
+ any field attribute with Appears in Stats set to True in Admin > Database > Product attributes  |
| These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length |
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey completed |
preezie.workflowId |
| the id of the journey completed |
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Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
Coming soon: more Data Layer events
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| Anchor | ||||
|---|---|---|---|---|
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event name: preezie.addtocart
This event is fired when each time an add to cart button is clicked on the journey results.
See this guide to turn on add to cart buttons.
Data variable | example | Description |
|---|---|---|
preezie.product (object) | the name of the object containing all product details that was clicked. | |
unique |
| the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes |
name |
| the name of the product shown |
position |
| the product’s rank in the preezie results |
price |
| the price of the product |
+ any field attribute with Appears in Stats set to True in Admin > Database > Product attributes |
| These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length |
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey completed |
preezie.workflowId |
| the id of the journey completed |
| Anchor | ||||
|---|---|---|---|---|
|
event name: preezie.addalltocart
This event is fired when each time the add all to cart button is clicked on the journey results.
See this guide to turn on Stacks bundling.
Data variable | example | Description |
|---|---|---|
preezie.product (array) | the name of the array containing all product results. | |
unique |
| the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes |
name |
| the name of the product shown |
position |
| the product’s rank in the preezie results |
price |
| the price of the product |
+ any field attribute with Appears in Stats set to True in Admin > Database > Product attributes |
| These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length |
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey completed |
preezie.workflowId |
| the id of the journey completed |