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Managing preezie triggers

Managing preezie triggers

Overview

preezie triggers (Slide out, Exit Intents, Time Delays and CTAs) can be controlled as a Group or Individually.

They are used to trigger existing Journey or Journey Connectors (i.e. a single entry into different Journeys), it creative ways and help shoppers use preezie where they most need it.

 

Activate ALL popups at a group level

  1. In the Popups menu in your preezie CMS

  2. In the Actions menu click on Edit

  3. Select or deselect the ‘Active’ check box and save

Activate INDIVIDUAL popup items

In order for Active popups to show on your site, the top level activation as outlined above must be selected

  1. In the Popups menu in your preezie CMS

  2. Drop down the Popup submenu

  3. Drop down the Actions menu for the chosen item you want to turn on or off and click Edit

  4. Select or deselect the ‘Active’ check box and save

Trigger rules

Each trigger can be controlled to show in different ways. By default, they will NOT show if the user has already started the same Journey on your site. This is automated and not controlled by a setting, but it stops any repeat displays to users who have already engaged with preezie.

Pop up/Exit intent/Slide out

  • Frequency

    • How often the exit intent is shown, this is used to cap how much a user could see it (based on their device)

Rules

All of these rule options are independent but can be used in combination, the trigger won’t show if at least one of these rules blocks it (i.e. even if another rule states to show it).

  • Don't show to utm_medium=email referrals

    • If checked, this checks the landing url and will not show your exit intent if utm_medium=email is anywhere in the url it shows on. This can be used for email capture specific exit intents, so if they have come from an email and you’re using Google’s utm parameters they will not be asked for it again

    • Don't show to existing preezie leads

      • If checked, this checks if the user on your website has already submitted their email address in a preezie lead form in the past and will NOT show the pop up/exit intent/slide out. It uses a cookie so will check at the user level over multiple sessions

Use rule

  • If checked, this will show another box to choose from a url contains / matches or finishes with. This is used to target the trigger to ONLY show on certain pages. For example,

    1. To only show on this page: https://www.mywebshop/collections/footwear

      • Your rule would be: Use rule > Url Match > https://www.mywebshop/collections/footwear

         

    2. To show on any page that contains the word “footwear” in the URL like this link: https://www.mywebshop/collections/footwear

      • Your rule would be: Use rule > Url Contains > {footwear}

         

    3. To show on footwear you may NOT want to show it on the “Sale” page: https://www.mywebshop/footwear-sale
      To exclude you need to contain the rule in { } with the page you wish to show it on, AND then the exclusion symbol “!” before the word you wish to exclude.

      • Your rule would be: Use rule > Url Contains > {footwear AND !sale}

         

    4. To show a pop up that will only show on pages that contain 2 values at the same time like.
      eg, if you want to only show the pop up on pages that contain both “collection” & “footwear” at the same time.
      Will show on: https://www.mywebshop/collections/footwear
      Will not show on: https://www.mywebshop/footwear-sale (collections is not in this URL)
      To include two values you need to contain the rule in { } with the page you wish to show it on, AND then the word you wish to include.

      • Your rule would be: Use rule > Url Contains > {collections AND footwear}

         

    5. You can use multiple matches in the url by using { } brackets.
      For example, these URL’s will can all be added to 1 rule:
      https://www.mywebshop/collections/boots
      https://www.mywebshop/collections/runners
      https://www.mywebshop/collections/slides

      • Your rule would be: Use rule > Url Contains > {boots}{runners}{slides}

Remember to check Active for any of the above to work!

Custom triggers

The CTA trigger appears as a button attached to the side of the page. However if you wanted to trigger preezie from a custom link/text within your site, use this guide here:

Triggering preezie from any website link

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