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To use this data typically a Tag Manager (such as e.g. Google Tag Manager or Tealium) is used to pass data variables between different sources, for example preezie journeys can pass information directly into your Google Analytics.
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preezie currently supports the below tag managers:
Tag Manager Method | Event naming | Details |
|---|---|---|
Google Tag Manager |
| Available as Data Layer Variables in GTM |
Tealium |
| |
Adobe Tag Manager | <coming soon> |
〰️ preezie data available
When the data layer is activated for your account you will start firing data events in realtime from all preezie journeys. Here is a full list of the events and data available.
Event name | When it’s fired | Event details |
|---|---|---|
preezie load | upon journey load | |
preezie click | upon each answer click | |
preezie completed | upon finishing the journey | |
preezie results | upon seeing product results | |
preezie result click | upon clicking a product result | |
preezie email | upon submitting an email |
🎫 Event details
| Anchor | ||||
|---|---|---|---|---|
|
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This event is fired whenever the preezie widget is loaded. It will fire each time the widget is viewed, and for each different method, e.g. embedded, CTA etc.
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.page |
| the page url the journey was triggered on |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
| Anchor | ||||
|---|---|---|---|---|
|
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This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.answer |
| the question number and answer to the question |
preezie.duration |
| how many seconds the user took to answer the question |
preezie.question |
| the question number and the full question text |
preezie.ref |
| the question short name |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
| Anchor | ||||
|---|---|---|---|---|
|
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This event is fired when the journey is completed and the product results are seen.
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey completed |
preezie.workflowId |
| the id of the journey completed |
| Anchor | ||||
|---|---|---|---|---|
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This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
Data variable | example | Description |
|---|---|---|
preezie.product | the name of the arrray containing all product results. | |
unique |
| the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes |
name |
| the name of the product shown |
position |
| the product’s rank in the preezie results |
price |
| the price of the product |
+ any field attribute with Appears in Stats set to True in Database > Product attributes |
| These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length |
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey completed |
preezie.workflowId |
| the id of the journey completed |
| Anchor | ||||
|---|---|---|---|---|
|
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This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
Data variable | example | Description |
|---|---|---|
preezie.product | the name of the arrray containing all product results. | |
unique |
| the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes |
name |
| the name of the product shown |
position |
| the product’s rank in the preezie results |
price |
| the price of the product |
url |
| the url of the product clicked |
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey completed |
preezie.workflowId |
| the id of the journey completed |
| Anchor | ||||
|---|---|---|---|---|
|
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This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
Coming soon: more Data Layer events
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