Using the Data Layer with preezie

What the data layer does

What it can be used for

Tag manager support

preezie currently supports the below tag managers:

Tag Manager Method	Event naming	Event listener
Google Tag Manager	`preezie.load` `preezie.click` etc.	Available as Data Layer Variables in GTM
Tealium	`prz-data-layer-events`
Adobe Tag Manager	<coming soon>

preezie data available

When the data layer is activated for your account you will start firing data events in realtime from all preezie journeys. Here is a full list of the events and data available.

Event name	When it’s fired	Event details
preezie load	upon journey load	link
preezie click	upon each answer click	link
preezie completed	upon finishing the journey	link
preezie results	upon seeing product results	link
preezie result click	upon clicking a product result	link
preezie email	upon submitting an email	link

Event details

preezie load

event name: preezie.load

This event is fired whenever the preezie widget is loaded. It will fire each time the widget is viewed, and for each different method, e.g. embedded, CTA etc.

Data variable	example	Description
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.page	`https://preezie.com/`	the page url the journey was triggered on
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey loaded
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey loaded

preezie click

event name: preezie.click

This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.

Data variable	example	Description
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.page	`https://preezie.com/`	the page url the journey was triggered on
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey loaded
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey loaded
preezie.ref	`Size`	The short name of the question

preezie completed

event name: preezie.completed

This event is fired when the journey is completed and the product results are seen.

Tag Manager Method	Event name
GTM	`preezie.completed`
Tealium	<coming soon>
Adobe Tag Manager	<coming soon>

Data variable	example	Description
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey loaded
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey loaded

preezie results

event name: preezie.completed

This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.

Tag Manager Method	Event name
GTM	`preezie.results`
Tealium	<coming soon>
Adobe Tag Manager	<coming soon>

Data variable	example	Description
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey loaded
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey loaded

preezie.resultclick

event name: preezie.resultclick

This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.

preezie.email

event name: preezie.email

This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.

events coming soon

preezie.addtocart