Example GA Universal Analytics reports for preezie journeys

Owned by Graham Ralls (Unlicensed)
Last updated: Oct 19, 2023
4 min read

This quick start guide will show you how to view preezie data alongside your other GA (UA) analytics.

Note, the Segments and Dimensions used below require you follow our GA events guide first.

Create GA Segments

Start by creating segments of preezie users and non-preezie users.

  • Go to > Acquisition > All Traffic > Channels report

  • Click +Add Segment > NEW SEGMENT

  • Name: preezie users

  • Conditions:

    • Filter Users

    • Event Action > contains > preezie.click

  • Now copy this segment

  • Name: non-preezie users

  • Conditions:

    • Filter Users > Exclude

    • Event Action > contains > preezie.click

    • Add +Filter

    • Filter Users > Include

    • Event Action > contains > preezie.load

These segments compare users who have at least clicked on preezie with those who have seen it but never clicked.

User engagement

Apply these segments to your Channels report. This will allow you to calculate some engagement metrics:

  • Start rate what % of my users start preezie when seeing it? 20% is a good benchmark to aim for

    • Users/New users/Sessions: preezie users / non-preezie users

  • Improved engagement is preezie helping grow more engaged users?

    • preezie pages per session/duration/bounce rate vs non-preezie users

  • Completion rate what % of preezie users go through to complete?

    • Go to the Behaviour > Events > Top Events report

    • Click preezie in the Event Category

    • You can now see the completion rate of these users

      • preezie.completed users / preezie.click users

Note, the unique event count gives you the best read of user based engagement

Conversions and revenue

Use your Channels report to see the conversion behaviour of preezie users.

Make sure your Conversions Goal is your sales goal:

This will allow you to calculate some conversion metrics:

  • How does conversion compare against non-preezie users?

    • preezie users conversion rates vs non-preezie

    • preezie users AOV

  • What Channels convert best with preezie users?

    • preezie users conversion rates of direct + organic channels vs non-preezie

  • Can preezie help reduce my acquisition costs? i.e. land new users on preezie to aid conversion

    • Compare paid channel conversion rate performance

Answer trends

This will allow you to calculate some answer metrics, for example:

  • What answers are most/least popular?

  • Do new users have different needs to returning?

  • Which answers convert the highest?

Use your Behaviour > Events > Top Events > Event category: preezie

Now click the journey you want to view with _answer as a suffix

This will then show it’s answers as Event labels:

If you want to overlay this with conversion stats, then create a new segment by copying preezie users and configuring it for ‘preezie converting users’:

  • Filter Users Include: Event Action contains preezie.click

    • AND

  • Transactions per user > 0

Product clicks

This will allow you to calculate some result metrics:

  • Which product gets the highest clicks?

  • How often are users purchasing the exact recommended product?

Now click the journey you want to view with _results as a suffix:

These Event labels will show you the products clicked on within the preezie results:

Combine with your preezie converting users to see if these product click users also converted.

If you want to match up preezie result clicks and products purchased, then you can combine the data from this Events report (using Product name as a label) and Conversions > Ecommerce > Product Performance.

Make sure you still have the preezie users Segment applied:

And by also adding All users as a segment you can compare the different product purchase behaviour between preezie users and the total average.