Seeing preezie data in GA4

Now you have your preezie event data in GA4 you can now create reports to see what these users are doing.

In this example we’ll create a report comparing preezie users with non-preezie users.

Create a preezie user Exploration

First go to Explore > Create Blank Exploration

Add metrics

• Now add the metrics you want to use, here we’ll add

  • Total users

  • Total revenue

  • Bounce rate

  • User conversion rate

• You can do this by searching for these metrics and checking the boxes and clicking Import

  

• These will appear as metrics in your report

Add segments

Now we’ll create two segments based on preezie user behaviour.

• Click Add Segment > User Segment > Add new condition > Events > preezie_click

• Give the Segment a name like preezie user and hit Save and apply

Now do the same for the non-preezie group

• Click Add Segment > User Segment > Add group to exclude > Add new condition > Events > preezie_click

• Remove the Include users when: section

• Give the Segment a name like non-preezie users and hit Save and apply

Build the report

• Now add the metrics to the report (double-click their names)

• Add the Segments you created

• Change PIVOT from First column to First row

• Give your Free form 1 a name like preezie users

• And your Exploration a name like preezie assists

It will look like this:

You can now import and compare all of your different metrics!