What the data layer does
What it can be used for
Tag manager support
preezie currently supports the below tag managers:
Tag Manager Method | Event naming | Event listener |
|---|---|---|
Google Tag Manager |
| Available as Data Layer Variables in GTM |
Tealium |
| |
Adobe Tag Manager | <coming soon> |
preezie data available
When the data layer is activated for your account you will start firing data events in realtime from all preezie journeys. Here is a full list of the events and data available.
Event name | When it’s fired | Event details |
|---|---|---|
preezie load | upon journey load | |
preezie click | upon each answer click | |
preezie completed | upon finishing the journey | |
preezie results | upon seeing product results | |
preezie result click | upon clicking a product result | |
preezie email | upon submitting an email |
Event details
preezie load
event name: preezie.load
This event is fired whenever the preezie widget is loaded. It will fire each time the widget is viewed, and for each different method, e.g. embedded, CTA etc.
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.page |
| the page url the journey was triggered on |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
preezie click
event name: preezie.click
This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.page |
| the page url the journey was triggered on |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
preezie.ref |
| The short name of the question |
preezie completed
event name: preezie.completed
This event is fired when the journey is completed and the product results are seen.
Tag Manager Method | Event name |
|---|---|
GTM |
|
Tealium | <coming soon> |
Adobe Tag Manager | <coming soon> |
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
preezie results
event name: preezie.completed
This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
Tag Manager Method | Event name |
|---|---|
GTM |
|
Tealium | <coming soon> |
Adobe Tag Manager | <coming soon> |
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
preezie.resultclick
event name: preezie.resultclick
This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
preezie.email
event name: preezie.email
This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
events coming soon
preezie.addtocart
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