If you’re not a preezie customer yet, check out our journeys solution for more details.
How the preezie dotdigital integration works
When activated, all of your users completing a lead form at the ened of a preezie journey will be passed directly into your dotdigital account as contacts. In addition, all of their answers to the quiz questions and their product recommendations will also be passed as Insight Collections.
It uses Dotdigital’s public api to authenticate with your credentials and pass the preezie data directly into your account in real-time.
Example scenarios
Email the user’s product recommendations directly to their inbox
e.g. Here are your top product recommendations: 1) Pure Bright Eye Shadow, 2) Tinted Lip Balm
Re-target these users with email campaigns directly related to their answers/product recommendations
e.g. Target all emails with a budget >$100 and looking for organic products
Segment these users with specific flows based on their answers/product recommendations
e.g. Create a segment who have an answer of “I’m a make up beginner” > email them content tips on make up tutorials
Quick start guide
There are 2 steps to activate the direct integration from preezie journeys into your dotdigital account.
1. Obtain your API key from your dotdigital account
Sign in to your dotdigital account
Go to > Settings > Access > API users
You can use an existing API user or create a new one just for this integration by clicking > New User
Now copy the ‘email’ of the API user
2. Add to your preezie account
Sign in to your preezie account
Go to Settings > Tenant settings > Dotdigital integration: https://admin.preezie.com/app/admin/tenantSettings
Now fill in these fields:
Form field | Explanation |
|---|---|
User Name | paste in your API user email from Dotdigital |
Password | use your dotdigital API password |
Api Endpoint | |
Opt-in type | select how you want your contacts to be handled for email subscriptions in Dotdigital Unknown = emails go straight into ‘subscribed’ status https://support.dotdigital.com/hc/en-gb/articles/212212098-Contact-opt-in-types |
List ID (Optional) | if you want emails to go straight into your email List enter the List ID found from your Dotdigital account, e.g. 123456789 if your list ID url is: |
Active | turns on/off the integration |
Hit Save Dotdigital Integration and it’s now live!
Where to find your data
Once your integration is live, every email being submitted through preezie will send to Dotdigital the fields in you lead form
Remember the lead form fields are specified in the Journey settings > Signup Lead Form tab
Inside your Dotdigital account this data can be found in:
Audience > Contacts
Each Contact record will have their personal data stored here. For example,
Name, Email, Phone, Opt-in type, Subscribed date etc.
If you are using extra fields like Date Of Birth in your preezie form then these will be stored in Data fields:
Audience > Contacts > Insight data
There are 3 insight collections stored
ConsentInsight
This contains what and when the user consented to the sign-up
preezie_qa
This contains all of the questions and answers the user completed
Key:
page = the question number
question = the question text
answers = all of the answers given
category = the name of the journey they completed
submittime = the date time they completed the journey
preezie_recommendations
Here you’ll find the top product results the shopper was recommended, note this is only page 1 of the results
Key:
id: the unique identifier of the product as defined in your Product Attributes in the preezie CMS
name: the product name
img: the image url
url: the product url
price: the price shown
score: the match score
age etc. these are custom attributes with a check against Appears in Statistics in Product Attributes in the preezie CMS:
Create a segment with your data
Using the preezie data within your Insight collections you can now directly create segments and even email content using this dynamic data.
In Dotdigital > Segments (https://r3-app.dotdigital.com/contactmanager/#/audience/segments/all)
New Segment > Blank template > Name your segment (e.g. Over $500 budget)
Drag preezie_qa from the Data panel into Include contacts section on the right
>click to select preezie_qa data > Select data field > answers
Note, this will allow you to use journey answer data, but you can choose any of the data fields here
Enter the journey answer text you want to match on, e.g. Over $500 > Okay
This will now generate a segment of all Contacts who have answered Over $500
Note, this can be used across all journeys if you have the same answer across multiple journeys
This will immediately show you how many Contacts match that segment so you can now start sending campaigns!
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