Using the Data Layer with preezie

What the data layer does

What it can be used for

preezie data available

Here is a full list of the events and data available.

preezie load

This event is fired whenever the preezie widget is loaded. It will fire each time the widget is viewed, and for each different method, e.g. embedded, CTA etc.

Tag Manager Method	Event name
GTM	`preezie.load`
Tealium	<coming soon>
Adobe Tag Manager	<coming soon>

Data variable	example	Description
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.page	`https://preezie.com/`	the page url the journey was triggered on
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey loaded
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey loaded

preezie click

This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.

Tag Manager Method	Event name
GTM	`preezie.click`
Tealium	<coming soon>
Adobe Tag Manager	<coming soon>

Data variable	example	Description
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.page	`https://preezie.com/`	the page url the journey was triggered on
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey loaded
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey loaded
preezie.ref	`Size`	The short name of the question

preezie completed

This event is fired when the journey is completed and the product results are seen.

Tag Manager Method	Event name
GTM	`preezie.completed`
Tealium	<coming soon>
Adobe Tag Manager	<coming soon>

Data variable	example	Description
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey loaded
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey loaded

preezie results

This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.

Tag Manager Method	Event name
GTM	`preezie.results`
Tealium	<coming soon>
Adobe Tag Manager	<coming soon>

Data variable	example	Description
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey loaded
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey loaded

preezie.results

preezie.resultclick

preezie.email

preezie events coming soon

preezie.addtocart