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🚀 4 easy steps
Contact your Custogmer Success representative to turn on your ‘data layer’ greenback events
Create custom variables to pass data layer values into your Google Tag Manager (GTM)
Create custom tags in your GTM to pass the data to your GA
Create the custom variables in your GA4 to use them in your reports
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Tag name | Taq type | Configuration Tag | Event Name | Event Parameter Name | Value | Trigger (as per Step 2b) |
|---|---|---|---|---|---|---|
GA4 greenback_view | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | greenback_view | greenback_page | {{greenback.page}} | greenback.view |
User Properties | ||||||
greenback_user | {{greenback.visitorid}}{{greenback.sessionid}} | |||||
GA4 greenback_opened | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | greenback_opened | greenback_page | {{greenback.page}} | greenback.opened |
User Properties | ||||||
greenback_user | {{greenback.visitorid}}{{greenback.sessionid}} | |||||
GA4 greenback_1stMessageSent | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | greenback_1stMessageSent | greenback_page | {{greenback.page}} | greenback.1stMessageSent |
greenback_message | {{greenback.message}} | |||||
User Properties | ||||||
greenback_user | {{greenback.visitorid}}{{greenback.sessionid}} | |||||
GA4 greenback_productRecommended | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | greenback_productRecommended | greenback_page | {{greenback.page}} | greenback.productRecommended |
greenback_message | {{greenback.message}} | |||||
greenback_products | {{greenback.productRecommended}} | |||||
User Properties | ||||||
greenback_user | {{greenback.visitorid}}{{greenback.sessionid}} | |||||
GA4 greenback_productClick | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | greenback_productClick | greenback_page | {{greenback.page}} | greenback.productClick |
greenback_product_id | {{greenback.productid}} | |||||
greenback_product_name | {{greenback.productname}} | |||||
greenback_product_position | {{greenback.position}} | |||||
greenback_product_price | {{greenback.productPrice}} | |||||
User Properties | ||||||
greenback_user | {{greenback.visitorid}}{{greenback.sessionid}} | |||||
GA4 greenback_addToCart | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | greenback_addToCart | greenback_page | {{greenback.page}} | greenback.addToCart |
greenback_product_id | {{greenback.productid}} | |||||
greenback_product_name | {{greenback.productname}} | |||||
greenback_product_price | {{greenback.productPrice}} | |||||
User Properties | ||||||
greenback_user | {{greenback.visitorid}}{{greenback.sessionid}} | |||||
GA4 greenback_closed | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | greenback_closed | greenback_page | {{greenback.page}} | greenback.closed |
User Properties | ||||||
greenback_user | {{greenback.visitorid}}{{greenback.sessionid}} |
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