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Contact your Customer Success representative to turn on your ‘data layer’ preezie events
Create custom variables to pass what you see in the data layer values into your Google Tag Manager (GTM)
Create custom tags in your GTM to pass the data to your GA
Create the custom variables in your GA4 to use them in your reports
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Choose the Console tab, type dataLayer (it’s case sensitive!) and hit Enter, you will now see the fired events:
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Depending on what action you performed you will see preezie events fired (full details) for:
preezie.load - fired everytime preezie widget is loaded
preezie.click - fired everytime someone answers a question
preezie.completed - fired everytime someone completes a preezie journey
preezie.results - fired when the first page of product results is shown
preezie.resultclick - fired everytime someone clicks on a product result
preezie.email - fired if someone submits their email address into the lead capture form
preezie.addtocart - fired if someone clicks an add to cart button
preezie.addalltocart - fired if someone add a Stacks bundle to their cart
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You’re now ready to join this custom data to your GA using GTM.
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Now repeat these steps for the other Triggers4 triggers:
Name (5 triggers) | Trigger Type | Event name | What it captures |
|---|---|---|---|
preezie.load | Custom Event | preezie.load | Each time a preezie journey loads on the page |
preezie.click | Custom Event | preezie.click | Each time the user answers a question |
preezie.completed | Custom Event | preezie.completed | When the user has completed the journey |
preezie.resultclick | Custom Event | preezie.resultclick | Each click to the product results |
preezie.email | Custom Event | preezie.email | Each time an email is captured at the end of the journey |
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| Note |
|---|
Make sure the event parameter names are identical to your GTM parameter Names. |
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That’s it!
| Info |
|---|
Note |
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: It can take up to 24 hours for these events to show within your GA4. |
📊 Step 4: How to use the data in GA
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