| summary | Once you're live on the nextbuy network... How to monitor performance nextbuy tracks referral clicks directly from other network brands and then attributes the first sale that occurs within 30 days after a click. To do this there is a tracking script on your landing page and a tracking script on your checkout confirmation page.You can monitor clicks and sales by clicking on Dashboard in your nextbuy CMS menu: Dashboard Note This may ask you for your same CMS email/password combination but will take you to your dedicated nextbuy dashboard: https://doorman.preezie.com/home/dashboard/nextbuy If you have access to multiple tenants, then just use the left hand menu to change tenant and click dashboard again dropdown to refresh to the new your other tenant’s stats: . In your Google Analytics *Updated for GA4* In addition, any referral click has the Google Analytics UTM parameters of:utm_source = preezie_nextbuyutm_medium = referralutm_campaign = <referring website domain>utm_source_platform = nextbuy_widget OR email_reminderThis can then be found in your via Source/Medium report dimensions in GA GA4 and hence can be used to create segments to analyse across all of your other reports. Note Clicks coming from our email reminder feature will have a utm_Too see nextbuy sales in GA4In GA4 go to: Advertising > All channels > Source (Change from Default Channel Group) > Search Source field for preezie_nextbuy Then make sure conversions is just purchases! To see referring websites in GA4Create a new Blank Exploration (Explore > Blank > Free Form)Import Dimensions: Session Source and Session CampaignImport Metrics: Purchases and Purchase RevenueFinally add these to your Rows and Values in Free Form report to see the attributed sales: Note Clicks coming from our email reminder feature will have a utm_source_platform of email_reminder see details below. Email reminder feature Shoppers viewing your offer also have the option to email it to themselves. This will immediately send to their inbox and contains the same dynamic link to click directly into your site. Note In your GA, these referrals will use the same referring website domain utm_campaign value as the widget, BUT the utm_source_platform value will be email_reminderWe will also send remarketing emails automatically to any shoppers who haven’t engaged to ensure they don’t miss out! The email cadence will vary based on campaign optimisation rules. Email reminders reminder demo video |
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