Page Comparison

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Event name	When it’s fired	Event details
preezie.load	upon journey load	jump to details
preezie.click	upon each answer click	jump to details
preezie.completed	upon finishing the journey	jump to details
preezie.results	upon seeing product results	jump to details
preezie result click.resultclick	upon clicking a product result	jump to details
preezie.email	upon submitting an email	jump to details
preezie.addtocart	upon clicking add to cart button	jump to details
preezie.addalltocart	upon clicking add all to cart button	jump to details

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Data variable	example	Description
preezie.product (array)		the name of the arrray array containing all product results. Each product is referenced by [0] [1] [2] etc.
unique	`SKU234`	the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes
name	`Active Sports T-shirt Size L`	the name of the product shown
position	`1`	the product’s rank in the preezie results
price	`20.99`	the price of the product
+ any field attribute with Appears in Stats set to True in Admin > Database > Product attributes Image RemovedImage Added	`skin_concern: "dry, sensitive"` `star_rating: "4.356"`	These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey completed
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey completed

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Data variable	example	Description
preezie.product (object)		the name of the arrray object containing all product results. Each product is referenced by [0] [1] [2] etc.details that was clicked.
unique	`SKU234`	the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes
name	`Active Sports T-shirt Size L`	the name of the product shown
position	`1`	the product’s rank in the preezie results
price	`20.99`	the price of the product
url	`https://preezie.com/mystore/t-shirt-large`	the url of the product clicked
+ any field attribute with Appears in Stats set to True in Admin > Database > Product attributes Image Added	`skin_concern: "dry, sensitive"` `star_rating: "4.356"`	These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey completed
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey completed

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Data variable	example	Description
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey loaded
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey loaded

Coming soon: more Data Layer events

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event name: preezie.addtocart

This event is fired when each time an add to cart button is clicked on the journey results.
See this guide to turn on add to cart buttons.

Data variable	example	Description
preezie.product (object)		the name of the object containing all product details that was clicked.
unique	`SKU234`	the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes
name	`Active Sports T-shirt Size L`	the name of the product shown
position	`1`	the product’s rank in the preezie results
price	`20.99`	the price of the product
+ any field attribute with Appears in Stats set to True in Admin > Database > Product attributes Image Added	`skin_concern: "dry, sensitive"` `star_rating: "4.356"`	These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey completed
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey completed

event name: preezie.addalltocart

This event is fired when each time the add all to cart button is clicked on the journey results.
See this guide to turn on Stacks bundling.

Data variable	example	Description
preezie.product (array)		the name of the array containing all product results. Each product is referenced by [0] [1] [2] etc.
unique	`SKU234`	the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes
name	`Active Sports T-shirt Size L`	the name of the product shown
position	`1`	the product’s rank in the preezie results
price	`20.99`	the price of the product
+ any field attribute with Appears in Stats set to True in Admin > Database > Product attributes Image Added	`skin_concern: "dry, sensitive"` `star_rating: "4.356"`	These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length
preezie.trigger	`cta`	how the preezie journey was triggered
preezie.visitorId	`51c297fd-cbaf-402f-84b6-5a30ceb87ee7`	the visitor’s device id
preezie.workflow	`retail experiences journey`	the name of the journey completed
preezie.workflowId	`8FD4AF3A-3061-4BB3-0618-08D9775347C8`	the id of the journey completed