🛍️ Recommend Want to recommend additional products in your results using your journey logic?
Read our guide to creating logic-based bundles below.
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When adding the Stacks feature we see,
Tip: Use this feature with Add to cart buttons to really grow Conversion AND AOV |
*Note, impact will vary based on retail categories and your journey recommendations.
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Stacks are configured as part of a journey’s settings in the CMS. The recommended products can either reuse your main question logic OR use their own product matching rules.
You can choose to recommend up to two additional product slots alongside the main results. The products within each slot can be cycled through by the shopper.
Once active they are shown at the end of the results as an additional panel, where the shopper can choose to add all products to their cart in one go or individually. Although these add to cart CTAs aren’t mandatory, they are highly recommended as it also includes an ‘add all to cart’ button for a single click action.
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Or you can choose to show other recommendations as shopping inspiration without the add to cart CTAs:
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How to set up
Once your account has the featured turned on (contact Customer Success team) there are 4 steps:
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Field | Description | Example |
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Show Stacks button on results page | *required When active the stacks CTA is shown against each product | Bundle this |
Reveal Stacks button text (e.g. Build your bundle) | *required Customise this based on the kind of bundle/set shoppers can build | Build bundle |
Add all products to cart text (e.g. Add bundle to cart) | (optional) Only shown if Results > Show Add to Cart button on results page is checked | Add all to cart |
Promotional text (e.g. Bundle and save today for 10% OFF!) | (optional) Use this to describe why the shopper should choose more products | Why not build a bundle today… |
Max number of results shown | This can range from 1 to 100, the shopper will shuffle through the products themselves | 5 |
Order results by price | *required You can customise if they are price descending or ascending. | Lowest first |
Category filter | (optional) Use query logic to include one or many product attributes from your feed | product_type: Bags |
Exclusion filter | (optional) Use query logic to exclude any product attributes from your feed | product_subtype: Kids_Bags |
Question Logic
| (optional) This section allows you to reuse any of the shopper’s answers.
| Journey question for moisturiser A: Caudalie day cream Stacks answer for serum |
 
| Journey question for dress A: I’ll spend a bit more! Stacks logic for bag | |
Optional filters | (optional) Add in any logic to further filter the additional product logic.  | BrandHow to set upBrand: (!Aesop) |
Example set up
Using my beauty moisturiser finder I want to also recommend a serum and cleanser that matches the shopper's needs. Because my main journey logic filters by moisturisers as a sub_category in my product feed, I will reuse this logic to do the same for my stacks products:
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In my Stacks tab Additional product 1, I will set up similar logic for serums and Additional product 2 logic for cleansers
Category filter = sub_category: serum
Category filter = sub_category: cleanser
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Now I will reuse the answers from my questions to make the stacks recommendations even more relevant to my shopper’s needs:
skin type e.g. if answer = Dry then
Skin__Type:(dry||"dry skin"||"very dry skin")skin concern e.g. if answer = Dehyrdration then
Skin__Concern:("dull, dry or dehydrated skin"||"dullness"||dehydration)age e.g. if answer = 20s then
Age: 20sprice e.g. if answer = I’m on a budget then
price: [0 TO 3500]
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When I preview my journey I can see all product results match my answer logic!
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Testing your stacks query logic
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Use this results view to refine your logic filters.
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Tip: The Strict checkbox in the question settings is also used for stacks logic, so when active the question logic is matched exactly to produce your stacks results, when inactive it will match the next best product matches also (in order of relevance). |
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Styling your stacks panel
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