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Tip

Turning on add Using Add to cart buttons in your preezie results has proven to increase conversion rate by at least 2x!For example, typical conversion rate of completed users = 5%, add to cart users = 10% conversionshown to…

  • Increase conversion rate by 10%

    • e.g. 50% of shoppers now engage with the results with 7% going on to buy

  • Gain between 2-11% add to cart CTR (dependent on the product types)

  • Over 2x the average result page conversion rate when clicked compared

    • This ranges from 5-30% of those who use add to cart go on to buy

  • Increase the engagement with the result page to 50%

Tip: Use this feature with Stacks bundling to grow Conversion AND AOV

Here’s a guide to adding add to cart buttons to your preezie product recommendations. This allows shoppers to directly purchase their preezie recommendations:

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  • To connect your Shopify feed to your cart, you’ll need to add the Product ID join to our preezie results. Please get in touch with support@preezie.com to help you with this, the steps are:

    Image Removed

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Turn on the feature

  • Then turn on the feature in your CMS admin > Settings > Tenant settings
    Get in touch with support@preezie.com if you need help with this

    • In the admin tab select Shopify then Active

    • If your website has a custom shopping cart integration then you can add an optional Redirect for the shopper directly to your cart page (in a new tab)

      • This is used in the case where the cart is not automatically refreshed when preezie adds products to your cart, i.e. it looks like nothing has happened!

    • Hit > Save API Integration

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  • To connect your feed to your cart, you’ll need to add the Product ID field that your website’s add to cart is using to map to your preezie database attributes. This is the join between the results and your website’s cart. Please get in touch with support@preezie.com to help you with the steps below

    Image Removed

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Turn on the feature

  • Turn on the feature in your CMS admin > Settings > Tenant settings
    Get in touch with support@preezie.com if you need help with this

    • In the admin tab select Custom then Active

    • If your website requires you require it then you can add an optional Redirect to your cart page after the shopper clicks add to cart (in a new tab)

      • This is used in the case where the cart is not automatically refreshed when preezie adds products to your cart, i.e. it looks like nothing has happened!

    • Hit > Save API Integration

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Now the feature is on, each time the add to cart button is clicked a preezie custom event przAddToCartEvent will fire. You then need to place this script on your pages with your own custom add to cart events that your platform uses.

The event param requires 2 variables to be passed,

  • id: the exact product variant

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  • id that will be added to the cart, note this needs to match the id passed to prz_addToCartId as above

  • quantity: the quantity that is being passed, i.e. 1

Code Block
languagejs
setTimeoutconst przAddToCartEventInterval = setInterval(() => {

  const przWidget = document.getElementsByClassName('preezie-widget-app')[0]
  if if(przWidget) {
    clearInterval(przAddToCartEventInterval)
    przWidget.addEventListener('przAddToCartEvent', (event) => {
      // !!!!!!!!!!!!IMPORTANT!!!!!!!!!!!!
      // event: { detail: { id: '125173761', quantity: 1 } }
         // Please addimplement your own custom " logic to handle the 'add to cart"' eventsevent here

    })

  }          

}, 2000);

Hence each time the add to cart button is clicked przAddToCartEvent is fired and subsequently the actions within your customised script above.

Note

Example Below
As an example, here’s a custom example of a Shopify add to cart script.
Updates are needed, please read the code comments below for instructions on updates.
(Note, you need to update the fetch URL to your own,
and you need to implement the logic to update the cart UI on your site)

Code Block
<script>
  const przAddToCartEventInterval = setInterval(() => {
    const przWidget = document.getElementsByClassName('preezie-widget-app')[0]
    if (przWidget) {
      clearInterval(przAddToCartEventInterval)
      przWidget.addEventListener('przAddToCartEvent', (event) => {
        //!!!!!!!Important!!!!!!!
        // Please note that this is an example only.
        // You will need to implement your own custom logic to handle the 'add to cart' event on your site.
        fetch('https://changeme.myshopify.com/cart/add.js', {
          method: 'POST',
          mode: 'cors',
          cache: 'no-cache',
          credentials: 'same-origin',
          headers: {
            'Content-Type': 'application/json'
          },
          redirect: 'follow',
          referrerPolicy: 'no-referrer',
          body: JSON.stringify({ items: event.detail })
        }).then((response) => {
          // Put your cart UI code here
        })
      })
    }
  }, 2000)
</script>

Turn on and style your buttons

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