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If you’re not a preezie customer yet, check out our journeys solution for more details. |
How
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it works
When activated, all of your users completing a preezie lead form at the ened end of a preezie journey will be passed directly into your dotdigital account as contacts. In addition, all of their answers to the quiz questions and their product recommendations will also be passed as Insight Collections.
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Email the user’s product recommendations directly to their inbox
e.g. Here are your top product recommendations: 1) Pure Bright Eye Shadow, 2) Tinted Lip Balm
Re-target these users with email campaigns directly related to their answers/product recommendations
e.g. Target all emails with a budget >$100 and looking for organic products
Segment these users with specific flows based on their answers/product recommendations
e.g. Create a segment who have an answer of “I’m a make up beginner” > email them content tips on make up tutorials
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Quick start guide
There are 2 3 easy steps to activate the direct integration from preezie journeys into your dotdigital account.
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Form field | Explanation |
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User Name | paste in your API user email from Dotdigitaldotdigital |
Password | use your dotdigital API password (Now hit Test Connection) |
Api Endpoint | (read only) https://r3-api.dotdigital.com/contacts/v3/import (Note, this field will automatically populate after you hit Test Connection) |
Opt-in type | select how you want your contacts to be handled for email subscriptions in Dotdigitaldotdigital Unknown = emails go straight into ‘subscribed’ status, see https://support.dotdigital.com/hc/en-gb/articles/212212098-Contact-opt-in-types |
List ID (Optional) | if you want emails to go straight into your email List enter the List ID found from your Dotdigital dotdigital account, e.g. 123456789 if your list ID url is: |
Active | turns on/off the integration |
Hit Save Dotdigital Integration and it’s now live!Click Save Dotdigital Integration
3. Add 3 custom preezie fields to your dotdigital account
Now go back to your dotdigital account go to Settings > Contacts > Contact data fields > Custom data fields
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Click New Data Field to Create these 3 fields:
1 | 2 | 3 | |
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Name | PREEZIE_LEAD_ID | PREEZIE_SOURCE | PREEZIE_SOURCE_TYPE |
Data type | Text | Text | Text |
Default value | [empty] | [empty] | [empty] |
Access | Private | Private | Private |
Folder | Data fields | Data fields | Data fields |
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Congrats, you are now live!!
Where to find your data
Once your integration is live, every email being submitted through preezie will send to Dotdigital the fields in you lead form
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Key:
id: the unique identifier of the product as defined in your Product Attributes in the preezie CMS
name: the product name
img: the image url
url: the product url
price: the price shown
score: the match score
age etc. these are custom attributes with a check against Appears in Statistics in Product Attributes in the preezie CMS:
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Removing old data
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To keep data storage light and not incur any additional Dotdigital charges. We automatically remove all preezie Insight collections data older than 3 months. |
Create a segment with your data
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preezie Integration Video Explainer (6 minutes)
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Note, instructional videos can be outdated quickly, always use the latest settings detailed above. |
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Building emails using preezie data
Now you have your preezie data stored against your contacts you can use Dotdigital’s Liquid markup language to use this as content in your emails.
Here we’ll show how a user’s preezie results email can be dynamically created.
Add products to an email template
Either clone an existing product based email template (e.g. abandoned cart) or create a new one.
Now drag in a Loop component from the Advanced personalisation section:
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In this component, Select collection > preezie_recommendations hit APPLY
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Now drag another Loop component into the first loop and choose collection > recommendations. Here you can choose 1/2/3 columns depending on the number of products you want to show in a row on larger devices.
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These will loop through the contents of the contact’s insight collection data.
Now we’ll add the product details to these loops.
Drag in a Text component and hit the Edit HTML icon in the menu bar:
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Here you’ll add HTML around the Liquid markup to show the products, e.g.
<a href="{{recommendations.url}}"> <img src="{{recommendations.img}}" style="max-width: 80%;"> <p>{{recommendations.name}}</p> <p>{{recommendations.price | money: "AUD" }}</p></a>
The Liquid markup requires the pattern {{recommendations.<name of attribute>}} plus you can see an additional filter has been added to the price field.
By adding money filter and your currency acronym it will add the appropriate symbol in front of it, e.g. from 21.00 to $21.00
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All of the Dotdigital Liquid filters you can use are listed here: https://support.dotdigital.com/en/articles/8198944-filter-liquid-outputs
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Note it is space sensitive! https://support.dotdigital.com/en/articles/8198942-script-content-with-advanced-personalisation#h_1701a50ed7 |
Liquid markup variables
Here’s a quick guide to the standard variables from preezie_recommendations you can use:
Product feed variable | Liquid markup | Description |
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Product ID |
| The SKU or unique ID of your product |
Product name |
| Product name |
Product link |
| Product page link |
Price |
| Price |
Match score |
| The product’s match score based on the preezie user’s quiz answers |
Custom |
| Any custom variables you have passed to Dotdigital via CMS product attributes |