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Tag name

Taq type

Configuration Tag

Event Name

Event Parameter Name

Value

Trigger (as per Step 2b)

GA4 greenback_view

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

greenback_view

greenback_page

{{greenback.page}}

greenback.view
Custom Event

User Properties

greenback_user

{{greenback.visitorid}}{{greenback.sessionid}}

GA4 greenback_opened

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

greenback_opened

greenback_page

{{greenback.page}}

greenback.opened
Custom Event

User Properties

greenback_user

{{greenback.visitorid}}{{greenback.sessionid}}

GA4 greenback_1stMessageSent

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

greenback_1stMessageSent

greenback_page

{{greenback.page}}

greenback.1stMessageSent
Custom Event

greenback_message

{{greenback.message}}

User Properties

greenback_user

{{greenback.visitorid}}{{greenback.sessionid}}

GA4 greenback_productRecommended

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

greenback_productRecommended

greenback_page

{{greenback.page}}

greenback.productRecommended
Custom Event

greenback_message

{{greenback.message}}

greenback_products

{{greenback.productRecommended}}

User Properties

greenback_user

{{greenback.visitorid}}{{greenback.sessionid}}

GA4 greenback_productClick

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

greenback_productClick

greenback_page

{{greenback.page}}

greenback.productClick
Custom Event

greenback_product_id

{{greenback.productid}}

greenback_product_name

{{greenback.productname}}

greenback_product_position

{{greenback.position}}

greenback_product_price

{{greenback.productPrice}}

User Properties

greenback_user

{{greenback.visitorid}}{{greenback.sessionid}}

GA4 greenback_addToCart

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

greenback_addToCart

greenback_page

{{greenback.page}}

greenback.addToCart
Custom Event

greenback_product_id

{{greenback.productid}}

greenback_product_name

{{greenback.productname}}

greenback_product_price

{{greenback.productPrice}}

User Properties

greenback_user

{{greenback.visitorid}}{{greenback.sessionid}}

GA4 greenback_closed

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

greenback_closed

greenback_page

{{greenback.page}}

greenback.closed
Custom Event

User Properties

greenback_user

{{greenback.visitorid}}{{greenback.sessionid}}

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