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Now you need to create tags to tell GA what event data is available. Each event fired contains parameters, you can choose which parameters you’d like to send to GA4 (full details).
Note, events not covered in the below table are:
preezie.results - this is an array of products shown in the results, and therefore not easily represented in GA statistically
preezie.addtocart / preezie.addalltocart - but use these events to fire your existing GA4 add to cart event(s)
3a. Tag set up
In GTM > Tags > New
Create and publish these tags with the below values:
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If you want to include other parameters just use the same format with the variables from Step 2a. Note, : preezie_click has both event parameters and AND user parameters |
Tag name | Taq type | Configuration Tag | Event Name | Event Parameter Name | Value | Trigger (as per Step 2b) |
|---|---|---|---|---|---|---|
GA4 preezie_load | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_load | journey_trigger | {{preezie.trigger}} | preezie.load |
journey_name | {{preezie.journey}}{{preezie.connector}} | |||||
GA4 preezie_click | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_click | journey_trigger | {{preezie.trigger}} | preezie.click |
journey_name | {{preezie.journey}}{{preezie.connector}} | |||||
journey_answer | {{preezie.answer}} | |||||
User Properties | ||||||
journey_user | {{preezie.journey}} {{preezie.connector}} | |||||
GA4 preezie_completed | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_completed | journey_trigger | {{preezie.trigger}} | preezie.completed |
journey_name | {{preezie.journey}} {{preezie.connector}} | |||||
GA4 preezie_resultclick | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_resultclick | journey_trigger | {{preezie.trigger}} | preezie.resultclick |
journey_name | {{preezie.journey}} {{preezie.connector}} | |||||
journey_product_id | {{preezie.productid}} | |||||
journey_product_name | {{preezie.productname}} | |||||
journey_product_position | {{preezie.position}} | |||||
GA4 preezie_email | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_email | journey_trigger | {{preezie.trigger}} | preezie.email |
journey_name | {{preezie.journey}} {{preezie.connector}} |
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| Info |
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All events have just event parameters, with the exception of preezie_click which has event and AND user parameters (per screenshot). |
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These events will give you the ability to segment/group behaviour by starts (i.e at least 1 preezie.click) and completed (at least 1 preezie.completed event fire).
But you can also breakdown by matching exactly/partially on the text of the values, e.g.
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A full event definition guide can be found here: Using the Data Layer with preezie
What’s next?
Getting started with GA4 reports
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How to create a GA4 report with preezie data
Example GA4 reports for preezie journeys
Archive
[ARCHIVE] Universal Analytics reports
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