Page Comparison

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• Start rate what % of my users start preezie when seeing it? 20% is a good benchmark to aim for

  • preezie users / preezie loads users

• Completion rate what % complete preezie after starting it? Over 85% is a good benchmark to aim for

  • preezie completed users / preezie users

• Improved engagement is preezie helping grow more engaged users?

  • preezie completed engagement rate vs non-preezie users

  • preezie completed views per user vs non-preezie users

  • preezie completed session duration/bounce rate vs non-preezie users etc.

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preezie users Include users when Events > preezie_click
preezie completed Include users when Events > preezie_completed
preezie loads Include users when Events > preezie_load
non-preezie users We’ll create a segment that includes where it was loaded but not clicked Include users when Events > preezie_loadExclude users when Add sequence to exclude Step 1: Events > preezie_load is indirectly followed by Step 2: Events > preezie_click	Image Removed Image Added

Import these metrics

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• Total users

• Engagement rate - as defined by Google: Engaged sessions divided by Sessions

• Engaged sessions per user - as defined by Google: The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen or page views.

• Views per user - as defined by Google: The average number of mobile app screens or web pages viewed per user.

• Average session duration

• Bounce rate - as defined by Google the % of sessions that: lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen or page views.

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