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What is stacks?

Stacks is a recommendation feature that allows you to bundle companion products alongside your main preezie journey results. We like to think about shoppers ‘stacking up’ products in their cart.

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Info

Follow this guide to set up Add to cart buttons for your platform

How it works

Stacks are configured as part of a journey’s settings in the CMS.

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Once active they are shown at the end of the results as an additional panel, where the shopper can choose to add all products to their cart in one go or individually. Although these add to cart CTAs aren’t mandatory, they are highly recommended as it also includes an ‘add all to cart’ button for a single click action.

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How to set up

Once your account has the featured turned on (contact Customer Success team) there are 4 steps:

  1. Decide which additional product types make sense to recommend in your journey, e.g.

    1. Moisturiser + Serum + Cleanser

    2. Dress + Bag + Necklace

  2. Create and test logic to journey settings (see steps below)

  3. Customise your styling (using the Styling Editor)

  4. Turn on!

Adding recommendation logic

Once you have a plan for your journey’s additional product types, go to Stacks in its journey settings.

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Field

Description

Example

Reveal Stacks button text (e.g. Build your bundle)

*required Customise this based on the kind of bundle/set shoppers can build

Build bundle

Add all products to cart text (e.g. Add bundle to cart)

(optional) Only shown if Results > Show Add to Cart button on results page is checked

Add all to cart

Promotional text (e.g. Bundle and save today for 10% OFF!)

(optional) Use this to describe why the shopper should choose more products

Why not build a bundle today…

Max number of results shown

This can range from 1 to 100, the shopper will shuffle through the products themselves

5

Order results by price

*required You can customise if they are price descending or ascending.

Lowest first

Category filter

(optional) Use query logic to include one or many product attributes from your feed
> Help with query logic

product_type: Bags

Exclusion filter

(optional) Use query logic to exclude any product attributes from your feed
> Help with query logic

product_subtype: Kids_Bags

Question Logic

  • Reuse match rule directly from this Question

  • Use the custom match rules added to this Question

(optional) This section allows you to reuse any of the shopper’s answers.

  • Reuse: in addition to the above filters, this reuses the exact query logic from your chosen question’s answers:

    • e.g. Q4 Brand

      • If shopper answers Q4 Brand = Caudalie, then stacks product also filters by Brand = Caudalie

      • Note, you do not need to re-enter the answer logic used in the question so the query logic needs to be identical to be shared to your stacks product filtering

    • Repeat this setting to reuse multiple shared answers

Journey question for moisturiser
Q: Do you have a preference in brand?

A: Caudalie day cream

Stacks answer for serum
= Caudalie serum

  • Custom match rules: this acts like a lookup for the chosen question’s answers. So if your logic isn’t identical then you can use custom logic:

    • If Q5 Price range = I’ll spend a bit more!

      • Stacks logic = >$50

    • The field to add this logic lives in ‘Custom logic for cart stacks’ in each answer’s edit settings:

  • You can do this to one or more answers within that same question

  • Repeat this setting to reuse multiple answer lookups

Journey question for dress
Q: What is your dress price range?

A: I’ll spend a bit more!

Stacks logic for bag
price: >50

Optional filters

(optional) Add in any logic to further filter the additional product logic.
For example if you want to exclude any specific brands that you cannot sell in this manner.
> Help with query logic

Brand: (!Aesop)

Testing your stacks query logic

Both journeys and stacks use Lucene syntax for query logic: Lucene Cheat Sheet

Using Product Catalogue tester

The easiest way to test out what query logic you may need for stacks products is use the CMS > Database > Product Catalogue feature.

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Syntax cheat sheet: https://lucenetutorial.com/lucene-query-syntax.html

Test Q&A

Although you have Show Stacks button on results page unchecked you can see what results via the Test Q&A option in journey settings menu:

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Use this results view to refine your logic filters.

Styling your stacks panel

In the Journey styling editor there are two places to help style your buttons and panel.

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  • STACKS > Various

    • All of these configs relate to the Stacks panel itself:

      • Promo Text: Optional text above the panel, e.g. Use code PRZ10 for 10% off this bundle!

      • Product Image: The size and spacing of the product images

      • Product Title Text: The colour and sizing of the product name text

      • Product Price text: The colour and sizing of the prices

      • Add all to cart button: The styling of the add all CTA

Turning on stacks

Just check the Show Stacks button on results page checkbox to reveal the result CTA and panel in your results!

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Tracking usage

Coming soon.