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If you’re not a preezie customer yet, check out our journeys solution for more details. |
How the preezie dotdigital integration works
When activated, all of your users completing a lead form at the ened of a preezie journey will be passed directly into your dotdigital account as contacts. In addition, all of their answers to the quiz questions and their product recommendations will also be passed as Insight Collections.
It uses Dotdigital’s public api to authenticate with your credentials and pass data directly into your account in real-time.
Example scenarios
Email the user’s product recommendations directly to their inbox
e.g. Here are your top product recommendations: 1) Pure Bright Eye Shadow, 2) Tinted Lip Balm
Re-target these users with email campaigns directly related to their answers/product recommendations
e.g. Target all emails with a budget >$100 and looking for organic products
Segment these users with specific flows based on their answers/product recommendations
e.g. Create a segment who have an answer of “I’m a make up beginner” > email them content tips on make up tutorials
Quick start guide
There are 2 steps to activate the direct integration from preezie journeys into your dotdigital account.
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