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Variable name (Data Layer Variable) | Data Layer Variable Name | What it captures |
|---|---|---|
preezie.journey | preezie.workflow | The name of the journey |
preezie.connector | preezie.selector | The name of the journey connector (aka a workflow selector) |
preezie.questionref | preezie.ref | The short version of the question |
preezie.answer | preezie.answer | The text of each answer the user gives |
preezie.productid | preezie.product.unique | The unique id of your the clicked product in the results (as defined by your product feed attributes in the preezie CMS) |
preezie.position | preezie.product.position | The position the clicked product was ranked in the recommendation results |
preezie.productname | preezie.product.name | The name of the product that was shown or clicked on.  |
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Variable name (Custom Event) | What it captures | ||
|---|---|---|---|
preezie.load | When the widget loads | ||
preezie.click | An answer click | ||
preezie.completed | A completion click | ||
preezie.results | The recommendation results are shown | preezie.resultclick | A click on a product recommendation |
preezie.email | If an email address was captured at the end of the journey |
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Name | Trigger Type | Event name | What it captures | ||||
|---|---|---|---|---|---|---|---|
preezie.click | Custom Event | preezie.click | Each time the user answers a question | ||||
preezie.completed | Custom Event | preezie.completed | When the user has completed the journey | preezie.results | Custom Event | preezie.results | The product recomendations shown on page 1 |
preezie.resultclick | Custom Event | preezie.resultclick | Each click to the product results | ||||
preezie.email | Custom Event | preezie.email | Each time an email is captured at the end of the journey |
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Tag name | Taq type | Configuration Tag | Event Name | Parameter Name | Value | Trigger (as per Step 2b) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
GA4 preezie_load | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_load | journey_trigger | {{preezie.trigger}} | preezie.load | |||||||||
journey_name | {{preezie.journey}}{{preezie.connector}} | ||||||||||||||
GA4 preezie_click | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_click | journey_trigger | {{preezie.trigger}} | preezie.click | |||||||||
journey_name | {{preezie.journey}}{{preezie.connector}} | ||||||||||||||
journey_answer | {{preezie.answer}} | ||||||||||||||
GA4 preezie_completed | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_completed | journey_trigger | {{preezie.trigger}} | GA4 preezie_results | Google Analytics: GA4 Event | (Select your GA4 variable within GTM)preezie.completed | journey_name | {{preezie.journey}}{{preezie.connector}} | preezie_results | journey_trigger | {{preezie.trigger}} | preezie.resultsCustom Event | |
journey_name | {{preezie.journey}}{{preezie.connector}} | journey_product_id | {{preezie.productid}}journey_product_name | {{preezie.productname}} | journey_product_position | {{preezie.position}} | |||||||||
GA4 preezie_resultclick | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_resultclick | journey_trigger | {{preezie.trigger}} | preezie.resultclick | |||||||||
journey_name | {{preezie.journey}}{{preezie.connector}} | ||||||||||||||
journey_product_id | {{preezie.productid}} | ||||||||||||||
journey_product_name | {{preezie.productname}} | ||||||||||||||
journey_product_position | {{preezie.position}} | ||||||||||||||
GA4 preezie_email | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_email | journey_trigger | {{preezie.trigger}} | preezie.email | |||||||||
journey_name | {{preezie.journey}}{{preezie.connector}} |
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Dimension name | Scope | Description | Event parameter |
|---|---|---|---|
preezie_trigger | Event | How the preezie widget was triggered | journey_trigger |
preezie_journey | Event | Which journey was loaded and clicked on | journey_name |
preezie_answer | Event | The text of each answer the user gives | journey_answer |
journey_product_id | Event | The unique ID of the clicked product as defined in your Admin > Database > Product attributes > Unique   | |
journey_product_name | Event | The name of the product shown or clicked | |
journey_product_position | Event | The rank position of the clicked product in the preezie results |
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