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Tag name

Taq type

Configuration Tag

Event Name

Parameter Name

Value

Trigger (as per Step 2b)

GA4 preezie_load

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

preezie_load

journey_trigger

{{preezie.trigger}}

preezie.load
Custom Event

journey_name

{{preezie.journey}}{{preezie.connector}}

GA4 preezie_click

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

preezie_click

journey_trigger

{{preezie.trigger}}

preezie.click
Custom Event

journey_name

{{preezie.journey}}{{preezie.connector}}

journey_answer

{{preezie.answer}}
OR
{{preezie.questionref}}_{{preezie.answer}}

GA4 preezie_completed

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

preezie_completed

journey_trigger

{{preezie.trigger}}

preezie.completed
Custom Event

journey_name

{{preezie.journey}}{{preezie.connector}}

GA4 preezie_results

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

preezie_results

journey_trigger

{{preezie.trigger}}

preezie.results
Custom Event

journey_name

{{preezie.journey}}{{preezie.connector}}

journey_product_id

{{preezie.productid}}

journey_product_name

{{preezie.productname}}

journey_product_position

{{preezie.position}}

GA4 preezie_resultclick

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

preezie_resultclick

journey_trigger

{{preezie.trigger}}

preezie.resultclick
Custom Event

journey_name

{{preezie.journey}}{{preezie.connector}}

journey_product_id

{{preezie.productid}}

journey_product_name

{{preezie.productname}}

journey_product_position

{{preezie.position}}

GA4 preezie_email

Google Analytics: GA4 Event

(Select your GA4 variable within GTM)

preezie_email

journey_trigger

{{preezie.trigger}}

preezie.email
Custom Event

journey_name

{{preezie.journey}}{{preezie.connector}}

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Dimension name

Scope

Description

Event parameter
*note, must match your GTM parameter names!

preezie_trigger

Event

How the preezie widget was triggered

journey_trigger

preezie_journey

Event

Which journey was loaded and clicked on

journey_name

preezie_answer

Event

The text of each answer the user gives

journey_answer

journey_product_id

Event

The unique ID of the product as defined in your Admin > Database > Product attributes > Unique

Image RemovedImage Added

journey_product_name

Event

The name of the product shown or clicked

journey_product_position

Event

The rank position of the product in the preezie results

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