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These events now need to be configured in GA4.
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Mapping your Custom events
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into GA4
Each GTM event will automatically fire into GA4 however you now need to set up the additional ‘values’ sent with each event. This means you’ll be also able to see things like answer text.
In GA4 > Settings > Custom definitions
Create custom dimension
Add these values for these events:
Dimension name | Scope | Description | Event parameter |
|---|---|---|---|
preezie_ |
trigger | Event |
How the preezie widget was triggered |
journey_ |
trigger |
preezie_ |
journey | Event |
Clicks through each step of a journey
Which journey was loaded and clicked on | journey_name |
preezie_ |
answer | Event |
Completed a journey
The text of each answer the user gives | journey_answer |
preezie_ |
result | Event | The products that were seen and clicked |
product_ |
preezie_email
Event
When an email is captured at the end of the journey
preezie_email
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name |
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| Note |
|---|
Make sure the event parameter names are indentical identical to your GTM Parameter parameter Names |
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That’s it!
Note, It can take up to 24 hours for these events to show within your GA4.
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