...
Name | Trigger Type | Event name | What it captures |
|---|---|---|---|
preezie.click | Custom Event | preezie.click | Each time the user answers a question |
preezie.completed | Custom Event | preezie.completed | When the user has completed the journey |
preezie.results | Custom Event | preezie.results | The product recomendations shown on page 1 |
preezie.resultclick | Custom Event | preezie.resultclick | Each click to the product results |
preezie.email | Custom Event | preezie.email | Each time an email is captured at the end of the journey |
...
Step 3: Create
...
GA4 tags
Now you need to create tags to tell GA what event data is available.
Universal Analytics set up
...
In GTM > Tags > New
...
Tag
...
Taq type
...
Track Type
...
Category
...
Action
...
Label
...
Google Analytics Settings
...
Trigger
...
preezie loaded
...
Google Analytics: Universal Analytics
...
Event
...
preezie
...
{{preezie.trigger}}_{{preezie.load}}
...
{{preezie.journey}}{{preezie.selector}}
...
(Select your GA: UA variable within GTM)
...
preezie.load
Custom Event
...
preezie answer click
...
Google Analytics: Universal Analytics
...
Event
...
preezie
...
{{preezie.trigger}}_{{preezie.click}}
...
{{preezie.journey}}{{preezie.selector}}
...
(Select your GA: UA variable within GTM)
...
preezie.click
Custom Event
...
preezie answer text
...
Google Analytics: Universal Analytics
...
Event
...
preezie
...
(Select your GA: UA variable within GTM)
...
preezie.click
Custom Event
+
preezie.completed
Custom Event
...
preezie completed
...
Google Analytics: Universal Analytics
...
Event
...
preezie
...
{{preezie.trigger}}_{{preezie.completed}}
...
{{preezie.journey}}{{preezie.selector}}
...
(Select your GA: UA variable within GTM)
...
preezie.completed
Custom Event
...
preezie result click
...
Google Analytics: Universal Analytics
...
Event
...
preezie
...
{{preezie.trigger}}_preezie.resultclick
Note, no {{ }} in the above!
...
{{preezie.productclick}}
...
(Select your GA: UA variable within GTM)
...
preezie.resultclick
Custom Event
...
preezie email
...
Google Analytics: Universal Analytics
...
Event
...
preezie
...
{{preezie.trigger}}_{{preezie.email}}
...
{{preezie.journey}}{{preezie.selector}}
...
(Select your GA: UA variable within GTM)
...
preezie.email
Custom Event
...
| Info |
|---|
Make sure the Action's reference exactly the Variables you created above! |
These events will automatically appear in your Behavior > Events > Top Events reports
You can now create Segments using the tag values to understand
How do preezie users convert over time? Is it same session or after several?
Does preezie help new users stay on site and/or return to convert?
etc.
...
set up
In GTM > Tags > New
Create and publish these tags with the below values:
Tag name | Taq type | Configuration Tag | Event Name | Parameter Name | Value | Trigger |
|---|---|---|---|---|---|---|
GA4 preezie_load | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_load | journey_trigger | {{preezie.trigger}} | preezie.load |
journey_name | {{preezie.journey}}{{preezie.selectorconnector}} | |||||
GA4 preezie_click | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_click | journey_trigger | {{preezie.trigger}} | preezie.click |
journey_name | {{preezie.journey}}{{preezie.selectorconnector}} | |||||
journey_answer | {{preezie.answer}} | |||||
GA4 preezie_completed | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_completed | journey_trigger | {{preezie.trigger}} | preezie.completed |
journey_name | {{preezie.journey}}{{preezie.selectorconnector}} | |||||
GA4 preezie_resultclick | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_resultclick | journey_trigger | {{preezie.trigger}} | preezie.resultclick |
product_name | {{preezie.productclick}} | |||||
GA4 preezie_email | Google Analytics: GA4 Event | (Select your GA4 variable within GTM) | preezie_email | journey_trigger | {{preezie.trigger}} | preezie.email |
journey_name | {{preezie.journey}}{{preezie.selectorconnector}} |
...
These events now need to be configured in GA4.
Creating Custom events in GA4
In GA4 > Settings > Custom definitions
Create custom dimension
Add these values for these events:
...
https://support.google.com/analytics/answer/10085872?hl=en
...
ARCHIVE: Universal Analytics set up
In GTM > Tags > New
Create and Publish the below tags with these values:
Tag name | Taq type | Track Type | Category | Action | Label | Google Analytics Settings | Trigger |
|---|---|---|---|---|---|---|---|
preezie loaded | Google Analytics: Universal Analytics | Event | preezie | {{preezie.trigger}}_{{preezie.load}} | {{preezie.journey}}{{preezie.connector}} | (Select your GA: UA variable within GTM) | preezie.load |
preezie answer click | Google Analytics: Universal Analytics | Event | preezie | {{preezie.trigger}}_{{preezie.click}} | {{preezie.journey}}{{preezie.connector}} | (Select your GA: UA variable within GTM) | preezie.click |
preezie answer text | Google Analytics: Universal Analytics | Event | preezie | {{preezie.trigger}}_{{preezie.journey}}{{preezie.connector}}_answer Note, no {{ }} in the above! | {{preezie.answer}} Note, if you want to add the question as a prefix use this: | (Select your GA: UA variable within GTM) | preezie.click |
preezie completed | Google Analytics: Universal Analytics | Event | preezie | {{preezie.trigger}}_{{preezie.completed}} | {{preezie.journey}}{{preezie.connector}} | (Select your GA: UA variable within GTM) | preezie.completed |
preezie result click | Google Analytics: Universal Analytics | Event | preezie | {{preezie.trigger}}_preezie.resultclick Note, no {{ }} in the above! | {{preezie.productclick}} | (Select your GA: UA variable within GTM) | preezie.resultclick |
preezie email | Google Analytics: Universal Analytics | Event | preezie | {{preezie.trigger}}_{{preezie.email}} | {{preezie.journey}}{{preezie.connector}} | (Select your GA: UA variable within GTM) | preezie.email |
...
| Info |
|---|
Make sure the Action's reference exactly the Variables you created above! |
These events will automatically appear in your Behavior > Events > Top Events reports
You can now create Segments using the tag values to understand
How do preezie users convert over time? Is it same session or after several?
Does preezie help new users stay on site and/or return to convert?
etc.