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To use this data typically a Tag Manager (such as Google Tag Manager) is used to pass data variables between different sources, for example preezie journeys can pass information directly into your Google Analytics.
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Send your journeys answers directly into Google Analytics, e.g. what is the AOV of users looking for Organic products?
Send preezie answers to your ad retargeting platofmr, e.g. create an audience based on all users who are buying a gift for their partner
Analyse which preezie trigger captures the most new user email addresses, e.g. report by trigger count of new user email submits
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Tag Manager Method | Event naming | Event listener |
|---|---|---|
Google Tag Manager |
| Available as Data Layer Variables in GTM |
Tealium |
| |
Adobe Tag Manager | <coming soon> |
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