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If you haven’t already get in touch with your Customer Success representative or email support@preezie.com to turn on the data layer for your account! |
What it can be used for
🧰 Tag manager support
preezie currently supports the below tag managers:
Tag Manager Method | Event naming | Event listener |
|---|---|---|
Google Tag Manager |
| Available as Data Layer Variables in GTM |
Tealium |
| |
Adobe Tag Manager | <coming soon> |
〰️ preezie data available
When the data layer is activated for your account you will start firing data events in realtime from all preezie journeys. Here is a full list of the events and data available.
Event name | When it’s fired | Event details |
|---|---|---|
preezie load | upon journey load | |
preezie click | upon each answer click | |
preezie completed | upon finishing the journey | |
preezie results | upon seeing product results | |
preezie result click | upon clicking a product result | |
preezie email | upon submitting an email |
🎫 Event details
| Anchor | ||||
|---|---|---|---|---|
|
...
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.answer |
| the question number and answer to the question |
preezie.duration |
| how many seconds the user took to answer the question |
preezie.question |
| the question number and the full question text |
preezie.ref |
| the question short name |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
...
This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
Data variable | example | Description |
|---|---|---|
preezie.product | the name of the arrray containing all product results. | |
unique |
retail
| the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes |
name |
51c297fd-cbaf-402f-84b6-5a30ceb87ee7
the visitor’s device id
position
retail experiences journey
the name of the journey loaded
price
8FD4AF3A-3061-4BB3-0618-08D9775347C8
| the name of the product shown | |
position |
| the product’s rank in the preezie results |
price |
| the price of the product |
+ any field attribute with Appears in Stats set to True in Database > Product attributes |
| These will always be text string values. All field names are lowercase and use _ in place of spaces, e.g. dress_length |
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey completed |
preezie.workflowId |
| the id of the journey completed |
| Anchor | ||||
|---|---|---|---|---|
|
...
This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
Data variable | example | Description |
|---|---|---|
preezie.product | the name of the arrray containing all product results. | |
unique |
| the unique ID of the product, e.g. the SKU. This is mapped in Database > Product attributes |
name |
| the name of the product shown |
position |
| the product’s rank in the preezie results |
price |
| the price of the product |
url |
| the url of the product clicked |
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey completed |
preezie.workflowId |
| the id of the journey completed |
| Anchor | ||||
|---|---|---|---|---|
|
...
This event is fired when each answer is clicked through in a preezie journey. It will fire each time the answer is clicked, even if they go back to change their answer.
Data variable | example | Description |
|---|---|---|
preezie.trigger |
| how the preezie journey was triggered |
preezie.visitorId |
| the visitor’s device id |
preezie.workflow |
| the name of the journey loaded |
preezie.workflowId |
| the id of the journey loaded |
events coming soon
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