This article explains how you can track preezie user behaviour within your own Google Analytics (GA) reports.
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🥉 4 easy steps
Contact your Customer Success representative to turn on your ‘data layer’ preezie events
Create custom variables to pass what you see in the data layer into Google Tag Manager (GTM)
Create custom tags in GTM to pass the data to GA
Create the custom variables in your GA4 to use them in your reports
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Variable name (Data Layer Variable) | Data Layer Variable Name | What it captures |
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preezie.journey | preezie.workflow | The name of the journey |
preezie.selectorconnector | preezie.selector | The name of the selector (i.e. a journey connectorjourney connector (aka a workflow selector) |
preezie.questionref | preezie.ref | The short version of the question |
preezie.answer | preezie.answer | The text of each answer the user gives |
preezie.results | preezie.results | The products that were recommended on page 1 |
preezie.productclick | preezie.product.name | The name of the product that was clicked on  |
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